Canisius Signs Multimedia Rights Deal With Van Wagner

The Canisius athletic department and Van Wagner Sports and Entertainment (VWSE) announced Wednesday that the groups have agreed to a long-term partnership, naming VWSE as Canisius' exclusive multimedia rights partner and sales agent for the athletic department's corporate sponsorship program.

As part of the agreement, VWSE Collegiate Services division will launch "Canisius Athletics Sponsorships," the local team that will be dedicated to representing the College in the marketplace. VWSE will work with the school's athletic leadership to create meaningful year-round assets to enhance the exposure of the athletics program and create unique and valuable sponsorship opportunities.

VWSE will handle management, sales and integration of corporate sponsorship on all levels within multimedia resources, including the Golden Griffins' digital assets, broadcasts, venue signage, marketing, print and promotional rights to athletic marks and hospitality.

"Canisius is excited to partner with Van Wagner Sports and Entertainment as we look to continue to build the Golden Griffin brand in our region," Canisius Director of Athletics Bill Maher said. "We believe that teaming with Van Wagner, and their highly-skilled sales group, will help us continue to build relationships in our community while also allowing us to enhance both the College and the benefits we can provide our corporate partners."

"We are grateful for the opportunity to work with Bill Maher and his team to enhance the Canisius Athletics brand throughout the Buffalo region and beyond," Mike Palisi, Executive Vice President of VWSE, said. "For nearly 150 years, Canisius has represented excellence, leadership and service and we look forward to creating corporate partnerships that reflect those qualities."

The Griffs compete in 20 NCAA Division I varsity sports and are members of the Metro Atlantic Athletic Conference (MAAC), except for the hockey program, which is a member of the Atlantic Hockey Conference (AHC). Canisius is one of 28 Jesuit institutions in the nation and offers more than 100 majors, minors, and special programs.

Since 2014, VWSE Collegiate Services has become a leader in college sports marketing and developed to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association and the West Coast Conference, as well as Florida International, Georgia State, Liberty University, Loyola Marymount University, Niagara, Pepperdine University, San Francisco, Siena, Saint Joseph's, Santa Clara, Stony Brook, among others.

About Van Wagner Sports & Entertainment
Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.

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